LeBron James will be facing his first free agency opportunity this upcoming offseason, as I’m sure you have heard at least once by now, if not for the 792803024 time. Mr. James has embraced the opportunity by making a circus-like atmosphere around each game, media appearance, even celebrity parties with guests the likes of Drake, Beyonce, and none other than Shawn Carter, aka Jay-Z. This season, more than others, LeBron seems as focused on winning an NBA championship with his current team, the Cleveland Cavaliers in case you’ve forgotten, as would a blue-collar worker who was a few months away from signing the most financially lucrative contract of his life. The problem is that LeBron is acting like he has never been able to drop millions on whatever he fancies. Let us not forget the $100 million contract he has with Nike, and the $83 million contract he is currently still under. While he has never before been a free agent, he certainly is behaving like he has never been there before. Instead of averaging the triple-double he is well capable of, it seems as though he is toying with the opposition on the court, and enjoys preoccupations such as dancing on the sidelines, changing jersey numbers, paying homage to Michael Jordan, eating fans’ popcorn in-game, entertaining with rap stars, and most of all, cultivating the fan-fair surrounding his impending free agency.
Although each of these non-basketball related issues affects only LeBron and his teammates, the structure of the NBA may be taking a hit due to LeBron’s eagerness to indulge in the rumors that he is bound for New York. Let’s make a few things clear; LeBron is just as entitled to his free agency as any other player, he is entitled to earn as much as the market will pay for him, and he is entitled to play where he chooses if they will have him. However, there is something wrong when he seems to be hinting at a future in the Big Apple while he is still in the championship-chase with Cleveland. It is one thing to be BFFs with Jay-Z, self-proclaimed king of New York and part-owner of the New Jersey Nets soon to be relocated to Brooklyn, but it is another when you spend your free time at shows and parties in New York sporting Yankee ball-caps, and even taking it as far as wearing custom-made signature shoes with NY etched on the base of the shoes while playing for the Cavs! Just because the Cavs new retro uniforms happen to share the same colorway as the Knicks jerseys does not give one right to put an opposing city’s name on your shoe. Now keep in mind, LeBron is not from New York, he has never even lived there; rather he is playing for his hometown team; he is Cleveland born-and-raised.
Not only are these actions a slap in the face of his current teammates and fans, but teams’ reactions to LeBron’s hints that he wants the bright lights of Broadway have been nothing short of sabotage. Fans in New York, New Jersey, Los Angeles (Clippers), and Chicago are all waiting on pins and needles to see if the King James will grace their throne; however they may all be disappointed for more than just one reason. If LeBron fails to join any of the aforementioned squads, they will have failed at the two, even three-year plans that they have been attempting to execute. Dumping salary, not signing players who could improve their teams immediately, and darn near losing games on purpose to secure better draft picks have been employed by each of these teams just to have a shot a LBJ, but what cost does this have on the league? At the current moment all of these teams are outside the playoffs looking in, with only Chicago having a remote chance to break in as the eighth seed in the eastern conference. These cities’ fans have reason to be upset if they don’t land LeBron because of the years of suffering would be all for naught. Lets face it, Dwyane Wade or Chris Bosh aren’t consolations to sneeze at, but they would definitely not be reason enough to lose for a few years just to have a shot at. Any time one player needs to be praised in a bigger city with brighter lights, more storied arenas, more famous crowds, all with no promise of a better team, fans should take a step back and contemplate what is really happening. The competition in the NBA, especially the eastern conference, is at an all time low, and the magnetism of one player is polarizing the field even more. If LeBron and the others coveted in the summer end up remaining with their respective teams, this theory will become clearer, especially when teams question their future and have to answer to 20,000 livid fans every night while LeBron continues to put on a show in Cleveland.
Ryan Woods
Social Foundations of Coaching
