The NBA season

http://technorati.com/sports/article/are-the-denver-nuggets-championship-contenders/

In listening to basketball gossip surrounding this year's NBA season it appears as though the season was decided and done with before it even began. From the get go all that has been discussed and covered by the media is how great this year's finals will be between the Los Angeles Lakers and the Cleveland Cavaliers. Now it is a well known fact that both of these teams are very good, and each have their own respective super star, but why is every other team in the league already being ruled out as a contender? With such emphasis being put on these two teams as the sole contenders, is league management trying to micro manage how the season plays out, to ensure that what fans "want to see" is delivered? The article above briefly discusses the Denver Nuggets as being contenders for this years title, but due to their rough edged personality, they have in a sense been given the back seat by the media. Can it then be said that the league is trying to promote what is sees as best for its image, or will what happens the court be the only contributor to who is really the best team?
Andrew Scheid
Social Foundations of Coaching
ND 2010